50 Ways to Drive Sale for Your  E-commerce Website

50 Ways to Drive Sale for Your E-commerce Website

You've got a product. You've taken product photos and written product descriptions. You've set up your online store, populated it with great content and launched it to the world. Now what? Now it's time to sit back and watch the traffic and sales come flooding in, right? Read "50 Ways To Make Your First Sale" Here's what you'll learn in the guide: Make Friends on Facebook Let’s get into the best practices on how you should operate both your Facebook profile and business page to promote your business. Network on LinkedIn Here are…Read more
WHY CARDS ARE THE FUTURE OF THE WEB

WHY CARDS ARE THE FUTURE OF THE WEB

Cards are fast becoming the best design pattern for mobile devices. We are currently witnessing a re-architecture of the web, away from pages and destinations, towards completely personalised experiences built on an aggregation of many individual pieces of content. Content being broken down into individual components and re-aggregated is the result of the rise of mobile technologies, billions of screens of all shapes and sizes, and unprecedented access to data from all kinds of sources through APIs and SDKs. This is driving the web away from many pages of content linked together, towards…Read more
E-commerce trends: the difference between winning & almost winning

E-commerce trends: the difference between winning & almost winning

No marketer needs to be told the value of data in informing and measuring the success of a campaign, but search trend data, in particular, can seem overwhelming, especially if content and SEO departments aren’t always joined up or organized efficiently enough to build a solid strategy from a large scope of data. Search data can be overlooked, or at least not used to its full potential, in planning marketing and content strategies around seasonal events. As a marketer, you’re constantly challenged with targeting people at the right time. Search trend data not…Read more
Small retailers can compete with retail giants using Google Shopping

Small retailers can compete with retail giants using Google Shopping

To a small niche retailer, it can seem daunting (almost pointless) to invest too heavily in Google Shopping. After all, how could you ever compete with the major players who have far more money, products and people than you do? Well, the good news is, it is possible to be competitive in Google Shopping as a small business. In fact, done right, Google Shopping can actually be the most effective digital advertising platform in terms of Return on Ad Spend (ROAS). Read here for top strategies. http://searchengineland.comRead more
The Head Of Matt Cutts Tells Us The Body Is Important Too

The Head Of Matt Cutts Tells Us The Body Is Important Too

In a magical video where Google's head of search spam, had his body removed all to make a point that the body of a page's content is really important. Yes, Matt actually removed his body, in a way to show just how important the body is. The head alone, while important also, is not enough, you need a good and fit body to go along with your good and fit head. In short, title tags, meta descriptions, and the rest of what you put in your header on your web pages are important.…Read more
Yahoo Wants Google’s Spot as the Default iOS Search Engine

Yahoo Wants Google’s Spot as the Default iOS Search Engine

While it has been common knowledge that Yahoo wants to get back into the search game, many believe that Yahoo is just too far behind in order to get any inroads into search. However, Marissa Mayer, Yahoo's chief executive (CEO), is looking to attack it head on by becoming Apple's default search provider in iOS, Re/code reports. The big question is whether Yahoo has a good enough mobile search product at this time. They had the technology before, but a lot has changed within the search space in those years. Yahoo's search execs…Read more
FB Messenger Shutting Down for Windows and Firefox on March 3

FB Messenger Shutting Down for Windows and Firefox on March 3

Facebook today began prompting Facebook Messenger for Windows users as well as Facebook Messenger for Firefox users with a message saying the apps are shutting down next week. Without much of an explanation, the company plans to kill off both on March 3. It appears that Facebook is no longer interested in developing desktop apps. The Android and iOS versions are still alive and well. Source: Slash DotRead more
Google’s Matt Cutts: I Don’t Know 10% Of Your SEO Questions

Google’s Matt Cutts: I Don’t Know 10% Of Your SEO Questions

Yesterday, Google's Matt Cutts and Michael Wyszomierski posted a non-SEO related video, which I had to turn to make it SEO related. The video describes the process Matt and Michael goes through when creating these SEO videos. One topic that came up was that sometimes Matt needs to ask others for the answer because he doesn't know the answer fully. Barry Schwartz asked Matt on Twitter what percentage of questions does he need to go out and ask someone else about. Matt responded saying that about 10% of the questions he needs to…Read more
Bing’s New Search Results Design

Bing’s New Search Results Design

Bing is testing a new search results design - the design makes for a fresher and cleaner feel, without removing any of the features from the current design. There are several larger changes: (1) The logo is yellow in the new design, changed from gray. (2) The search button is yellow, instead of gray. (3) The black top bar turned white in the new design (4) The sidebar is white, not gray, in the new design Current Design: Test Design: Source: seroundtableRead more