Shopify Audiences: The Retail Media Player to Watch in 2023
Shopify Audiences is a powerful tool that can help Shopify Plus merchants find more buyers across all major ad platforms with personalized audience lists and insights available only on Shopify. It is free and available exclusively to Plus merchants using Shopify Payments and operating in the US or Canada.
What is Shopify Audiences?
Shopify Audiences is a tool that helps Shopify merchants create and manage audience lists for targeted advertising. Audiences use a variety of data points, including customer demographics, purchase history, and browsing behavior, to create these lists.
Why is Shopify Audiences the Retail Media Player to Watch in 2023?
Shopify Audiences is the retail media player to watch in 2023 because it offers a number of unique advantages, including:
- Personalized audience lists: Shopify Audiences uses a variety of data points to create personalized audience lists for each merchant. This allows merchants to target their ads to the most relevant audiences, which can lead to higher conversion rates and lower customer acquisition costs.
- Insights available only on Shopify: Shopify Audiences provides merchants with insights that are only available on Shopify, such as customer lifetime value (CLV) and predicted churn. This information can help merchants to create more effective ad campaigns.
- Integration with all major ad platforms: Shopify Audiences integrates with all major ad platforms, including Facebook, Google, Pinterest, TikTok, Snapchat, and Criteo. This gives merchants the flexibility to choose the ad platform that is best for their business.
How to Use Shopify Audiences
To use Shopify Audiences, merchants first need to create an account and connect their Shopify store. Once their store is connected, merchants can start creating audience lists.
To create an audience list, merchants can choose from a variety of targeting criteria, including customer demographics, purchase history, and browsing behavior. Merchants can also create lookalike audiences, which are audiences of people who are similar to their existing customers.
Once a merchant has created an audience list, they can export it to their ad accounts on Facebook, Google, Pinterest, TikTok, Snapchat, and Criteo. Merchants can then use their audience list to create targeted ad campaigns.
Benefits of Using Shopify Audiences
There are a number of benefits to using Shopify Audiences, including:
- Improved performance of existing ad campaigns: Shopify Audiences can help merchants to improve the performance of their existing ad campaigns by targeting them to more relevant audiences. For example, merchants can use Shopify Audiences to create audience lists of people who have visited their website but not made a purchase, or people who have purchased complementary products in the past.
- Precise targeting that’s always improving: Shopify Audiences uses a variety of data points to predict future behaviors, including people who are likely to be interested in a merchant’s products based on their past browsing behavior. Shopify Audiences also leverages the collective power of Shopify merchants to improve the performance of each merchant’s campaigns.
- Growth with performance benchmarks: Shopify Audiences offers benchmark data so that merchants can see how their ad performance stacks up next to merchants with similar shops in the same industry. This can help merchants to identify areas for improvement and make necessary adjustments to their ad campaigns.
- Lower customer acquisition costs: Shopify Audiences can help merchants to decrease customer acquisition costs by targeting their ads to more relevant audiences. This can lead to higher conversion rates and lower customer acquisition costs.