Social ecommerce gets more interactive
Social media is taking over commerce. Every month, 95% of working-age internet users visit social media platforms. Gen Z now uses social media to research brands more often than they use search engines. The rest of the population isn’t far behind.
Social networks have become the second most popular method global consumers use to search for products to purchase. eMarketer estimates the social commerce sales in the United States alone will double its 2020 sales in 2023, exceeding $56 billion. Global sales will be well past the trillion mark in 2023 and break $2 trillion by 2025.
Read Detailed post with analysis & graphs here at Shopify