E-commerce trends: the difference between winning & almost winning

E-commerce trends: the difference between winning & almost winning

No marketer needs to be told the value of data in informing and measuring the success of a campaign, but search trend data, in particular, can seem overwhelming, especially if content and SEO departments aren’t always joined up or organized efficiently enough to build a solid strategy from a large scope of data. Search data can be overlooked, or at least not used to its full potential, in planning marketing and content strategies around seasonal events. As a marketer, you’re constantly challenged with targeting people at the right time. Search trend data not…Read more
Small retailers can compete with retail giants using Google Shopping

Small retailers can compete with retail giants using Google Shopping

To a small niche retailer, it can seem daunting (almost pointless) to invest too heavily in Google Shopping. After all, how could you ever compete with the major players who have far more money, products and people than you do? Well, the good news is, it is possible to be competitive in Google Shopping as a small business. In fact, done right, Google Shopping can actually be the most effective digital advertising platform in terms of Return on Ad Spend (ROAS). Read here for top strategies. http://searchengineland.comRead more
Yahoo Wants Google’s Spot as the Default iOS Search Engine

Yahoo Wants Google’s Spot as the Default iOS Search Engine

While it has been common knowledge that Yahoo wants to get back into the search game, many believe that Yahoo is just too far behind in order to get any inroads into search. However, Marissa Mayer, Yahoo's chief executive (CEO), is looking to attack it head on by becoming Apple's default search provider in iOS, Re/code reports. The big question is whether Yahoo has a good enough mobile search product at this time. They had the technology before, but a lot has changed within the search space in those years. Yahoo's search execs…Read more
FB Messenger Shutting Down for Windows and Firefox on March 3

FB Messenger Shutting Down for Windows and Firefox on March 3

Facebook today began prompting Facebook Messenger for Windows users as well as Facebook Messenger for Firefox users with a message saying the apps are shutting down next week. Without much of an explanation, the company plans to kill off both on March 3. It appears that Facebook is no longer interested in developing desktop apps. The Android and iOS versions are still alive and well. Source: Slash DotRead more
Bing’s New Search Results Design

Bing’s New Search Results Design

Bing is testing a new search results design - the design makes for a fresher and cleaner feel, without removing any of the features from the current design. There are several larger changes: (1) The logo is yellow in the new design, changed from gray. (2) The search button is yellow, instead of gray. (3) The black top bar turned white in the new design (4) The sidebar is white, not gray, in the new design Current Design: Test Design: Source: seroundtableRead more