E-commerce trends: the difference between winning & almost winning
No marketer needs to be told the value of data in informing and measuring the success of a campaign, but search trend data, in particular, can seem overwhelming, especially if content and SEO departments aren’t always joined up or organized efficiently enough to build a solid strategy from a large scope of data. Search data can be overlooked, or at least not used to its full potential, in planning marketing and content strategies around seasonal events. As a marketer, you’re constantly challenged with targeting people at the right time. Search trend data not…Read more