No marketer needs to be told the value of data in informing and measuring the success of a campaign, but search trend data, in particular, can seem overwhelming, especially if content and SEO departments aren’t always joined up or organized efficiently enough to build a solid strategy from a large scope of data.
Search data can be overlooked, or at least not used to its full potential, in planning marketing and content strategies around seasonal events.
As a marketer, you’re constantly challenged with targeting people at the right time. Search trend data not only gives you that insight, it enables you to understand consumer tastes and the seasonality of your offering.
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