Small retailers can compete with retail giants using Google Shopping

Small retailers can compete with retail giants using Google Shopping

To a small niche retailer, it can seem daunting (almost pointless) to invest too heavily in Google Shopping. After all, how could you ever compete with the major players who have far more money, products and people than you do? Well, the good news is, it is possible to be competitive in Google Shopping as a small business. In fact, done right, Google Shopping can actually be the most effective digital advertising platform in terms of Return on Ad Spend (ROAS). Read here for top strategies. http://searchengineland.comRead more
The Head Of Matt Cutts Tells Us The Body Is Important Too

The Head Of Matt Cutts Tells Us The Body Is Important Too

In a magical video where Google's head of search spam, had his body removed all to make a point that the body of a page's content is really important. Yes, Matt actually removed his body, in a way to show just how important the body is. The head alone, while important also, is not enough, you need a good and fit body to go along with your good and fit head. In short, title tags, meta descriptions, and the rest of what you put in your header on your web pages are important.…Read more
Yahoo Wants Google’s Spot as the Default iOS Search Engine

Yahoo Wants Google’s Spot as the Default iOS Search Engine

While it has been common knowledge that Yahoo wants to get back into the search game, many believe that Yahoo is just too far behind in order to get any inroads into search. However, Marissa Mayer, Yahoo's chief executive (CEO), is looking to attack it head on by becoming Apple's default search provider in iOS, Re/code reports. The big question is whether Yahoo has a good enough mobile search product at this time. They had the technology before, but a lot has changed within the search space in those years. Yahoo's search execs…Read more
FB Messenger Shutting Down for Windows and Firefox on March 3

FB Messenger Shutting Down for Windows and Firefox on March 3

Facebook today began prompting Facebook Messenger for Windows users as well as Facebook Messenger for Firefox users with a message saying the apps are shutting down next week. Without much of an explanation, the company plans to kill off both on March 3. It appears that Facebook is no longer interested in developing desktop apps. The Android and iOS versions are still alive and well. Source: Slash DotRead more
Google’s Matt Cutts: I Don’t Know 10% Of Your SEO Questions

Google’s Matt Cutts: I Don’t Know 10% Of Your SEO Questions

Yesterday, Google's Matt Cutts and Michael Wyszomierski posted a non-SEO related video, which I had to turn to make it SEO related. The video describes the process Matt and Michael goes through when creating these SEO videos. One topic that came up was that sometimes Matt needs to ask others for the answer because he doesn't know the answer fully. Barry Schwartz asked Matt on Twitter what percentage of questions does he need to go out and ask someone else about. Matt responded saying that about 10% of the questions he needs to…Read more
Bing’s New Search Results Design

Bing’s New Search Results Design

Bing is testing a new search results design - the design makes for a fresher and cleaner feel, without removing any of the features from the current design. There are several larger changes: (1) The logo is yellow in the new design, changed from gray. (2) The search button is yellow, instead of gray. (3) The black top bar turned white in the new design (4) The sidebar is white, not gray, in the new design Current Design: Test Design: Source: seroundtableRead more
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