Migration to Shopify or Shopify Plus SEO Friendly Migration: Detailed Guide for Small to Large Retailers

Migration to Shopify or Shopify Plus SEO Friendly Migration: Detailed Guide for Small to Large Retailers

Planning on switching to Shopify? Would like to see how Shopify back-end looks? Click this image for free Shopify trial: Many retailers wish to migrate the website to Shopify, but they are afraid of losing traffic so the business after migration. This post covers the complete & step by step migration re-platforming/re-branding guidelines/checklist for your web store. Source Platforms: Magento, Yahoo, Woo-commerce, Bigcommerce, CS Cart, Cubecart, Drupal Commerce, IBM WebSphere Commerce, Netsuite, OpenCart, PrestaShop, Shopware, Volusion, X-Cart, Yahoo! Ecommerce, Zen Cart, nopCommerce, osCommerce, Spree or any other. This guide is applicable to all…Read more
How Ivysport is Growing More with Shopify After Migrating from Magento

How Ivysport is Growing More with Shopify After Migrating from Magento

Reason for migration Security issues with magento Had to manage server maintenance Scaling business using multiple sales channels Centralized inventory for multiple sales channels Our Process We use Asana which is task management software. It's very easy to work, track, discuss progress using task management software. We migrated all products, categories, customers, orders on Shopify & created a fresh look on Shopify. SEO friendly migration which is the important step was also carried out to retain SEO & traffic after migration. For inventory management, we are using stitch labs. Results Listen Ivysport founder Eric…Read more
WHY CARDS ARE THE FUTURE OF THE WEB

WHY CARDS ARE THE FUTURE OF THE WEB

Cards are fast becoming the best design pattern for mobile devices. We are currently witnessing a re-architecture of the web, away from pages and destinations, towards completely personalised experiences built on an aggregation of many individual pieces of content. Content being broken down into individual components and re-aggregated is the result of the rise of mobile technologies, billions of screens of all shapes and sizes, and unprecedented access to data from all kinds of sources through APIs and SDKs. This is driving the web away from many pages of content linked together, towards…Read more
E-commerce trends: the difference between winning & almost winning

E-commerce trends: the difference between winning & almost winning

No marketer needs to be told the value of data in informing and measuring the success of a campaign, but search trend data, in particular, can seem overwhelming, especially if content and SEO departments aren’t always joined up or organized efficiently enough to build a solid strategy from a large scope of data. Search data can be overlooked, or at least not used to its full potential, in planning marketing and content strategies around seasonal events. As a marketer, you’re constantly challenged with targeting people at the right time. Search trend data not…Read more
How We Doubled MyLucasOil’s Sales Immediately After Migration from Magento to Shopify

How We Doubled MyLucasOil’s Sales Immediately After Migration from Magento to Shopify

Yes, you read right. Mylucasoil got 2x increase in sale immediately after migration. We migrated Mylucasoil.com from Magento to Shopify after the first week of April 2018. When we measured the sales from 20 April to 20 May 2018, results were awesome i.e. 2x increase in sales. Many merchants are afraid to switch due to SEO concerns. If there is an opportunity, it’s always good decision & if you do it right, there is a way to retain traffic, SEO & there is an opportunity to grow even better. You might be wondering…Read more
How TCA Vapor is Growing More with Shopify After Migrating from WooCommerce

How TCA Vapor is Growing More with Shopify After Migrating from WooCommerce

Reason for migration Site attacked multiple times WordPress sites always have security issues Need of centralized inventory for online & offline store Shopify POS Our client was frustrated with repeated attacks on WordPress woo-commerce sites. After migrating to Shopify, they are getting seamless experience, smooth & growing business. Shopify POS has made management for online & offline store super easy using inventory system. When they were on woo-commerce, they used to allot separate inventory for online store & offline store. Results Abandoned cart recovery: +13% Site speed: +30% Conversion rate: +30% Core product…Read more
Small retailers can compete with retail giants using Google Shopping

Small retailers can compete with retail giants using Google Shopping

To a small niche retailer, it can seem daunting (almost pointless) to invest too heavily in Google Shopping. After all, how could you ever compete with the major players who have far more money, products and people than you do? Well, the good news is, it is possible to be competitive in Google Shopping as a small business. In fact, done right, Google Shopping can actually be the most effective digital advertising platform in terms of Return on Ad Spend (ROAS). Read here for top strategies. http://searchengineland.comRead more
The Head Of Matt Cutts Tells Us The Body Is Important Too

The Head Of Matt Cutts Tells Us The Body Is Important Too

In a magical video where Google's head of search spam, had his body removed all to make a point that the body of a page's content is really important. Yes, Matt actually removed his body, in a way to show just how important the body is. The head alone, while important also, is not enough, you need a good and fit body to go along with your good and fit head. In short, title tags, meta descriptions, and the rest of what you put in your header on your web pages are important.…Read more
Yahoo Wants Google’s Spot as the Default iOS Search Engine

Yahoo Wants Google’s Spot as the Default iOS Search Engine

While it has been common knowledge that Yahoo wants to get back into the search game, many believe that Yahoo is just too far behind in order to get any inroads into search. However, Marissa Mayer, Yahoo's chief executive (CEO), is looking to attack it head on by becoming Apple's default search provider in iOS, Re/code reports. The big question is whether Yahoo has a good enough mobile search product at this time. They had the technology before, but a lot has changed within the search space in those years. Yahoo's search execs…Read more
FB Messenger Shutting Down for Windows and Firefox on March 3

FB Messenger Shutting Down for Windows and Firefox on March 3

Facebook today began prompting Facebook Messenger for Windows users as well as Facebook Messenger for Firefox users with a message saying the apps are shutting down next week. Without much of an explanation, the company plans to kill off both on March 3. It appears that Facebook is no longer interested in developing desktop apps. The Android and iOS versions are still alive and well. Source: Slash DotRead more